Quick tip: Using Google trends and auto-complete to produce content

If you’re a small business with a website, writing articles or blogging is the best way to get some Google juice and attract more traffic to your website. Coming up with content idea’s related to your small business can sometimes be difficult though.

One of the best ways to keep a constant flow of content is to just keep focused on content during your everyday activities. Questions your customer ask, interactions with customers, and everyday research into your business are good starting points.

It’s important to keep a list and add to it immediately when an idea comes up for a new article or piece of content for your website. It’s very easy to become inspired and come up with tons of great ideas in an afternoon, only to forget them later that night. Pick up a list app or something similar for your phone to keep track, there are plenty on all the popular app marketplaces.

But, what about coming up with ideas on demand? Say you have some free time to up your content footprint on the web, but you’re fresh out of idea’s. One technique I’ve advised often is to use Google trends.

It’s as simple as going to Google trends, typing a phrase related to your business-which can be either generic or specific-and checking out the related searches.

Google Trends Screenshot - related coffee searches

Look over both the top and the rising searches, and if they’re too generic, try grabbing something from there and searching trends for it.

Google Trends Screenshot - coffee trends

Still having trouble finding something not too generic? Try using Google search auto-complete. When you begin typing in a search term, pay attention to the auto-complete suggestions. One of these might yield a great suggestion as a topic or for another Google trends mining search.

Google search screenshot - green coffee

You may even find looking through trends will spark an idea for something completely unrelated to your original search.